You know how environmentalist can purchase carbon off-set credits so they can emit carbon guilt-free? Maybe 2nd vote should establish establish a "2nd vote off-set" that would calculate how much my use of Southwest benefits the organizations that our working to undermine my values and I could then purchase an off-set so I can fly Southwest guilt-free. The money collected for my purchase of an off-set could then be donated to organization that support my values.
2nd Vote is a Nashville based national organization. To see their scorecard where they rate various businesses based on the causes they support follow this link.